Practical lessons in management, marketing, and leadership from the sports industry.
Insights on how sport organizations expand and connect across cultures.
Exploring how innovation transforms strategy, marketing, and performance in sport.
“Coraje y Corazón” vs “Echte Liebe”: Two Ways to Go Global in Modern Football
What happens when two clubs built on passion and tradition — Atlético de Madrid and Borussia Dortmund — face the challenge of global expansion?
This article explores how both brands go beyond the pitch, using culture, management, and innovation to connect with fans worldwide — and what their contrasting paths reveal about the future of international football.
Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand.
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Sport Across Borders connects sport, culture, and innovation worldwide.
It explores how clubs, organizations, and people collaborate across borders, how management and technology drive growth, and delivers fresh insights into the global forces shaping sport today.
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